Brands and marketing

How much do your students really know about alcoholic brands and drinks? What are the familiar names? In this worksheet based activity students test their knowledge and discuss why some brands are appealing to young people.

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TRU_FT_Alcohol_2_Final.pdf

TRU_FT_Alcohol_2_RJ.ppt

Topic Aims

Learning objectives from the PSHE KS4 programme of study:

1.2 Healthy lifestyles: a. recognising that healthy lifestyles, and the well-being of self and others, depend on information and making responsible choices.

b. understanding that our physical, mental, sexual and emotional health affect our ability to lead fulfilling lives and that there is help and support available when they are threatened.

Introduction

Run through the PowerPoint presentation up to slide 4.

Plenary

Recap on the reasons why it is important that we learn about the risks associated with alcohol.

Differentiate by learning style

Bring in empty alcoholic drinks cans and bottles to pass round as prompts and stimuli.

Differentiate by age or ability

Put students into pairs to complete worksheets if some are too young to know much about brands of alcohol.

Class control tip

Time the worksheet activity strictly and make it clear that everyone will need to feedback.